Discern’d Welcomes HR Director & General Manager Erin Luna

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Discern’d Welcomes HR Director & General Manager Erin Luna

Erin joined the Discern’d family in summer 2021. As Director of Human Resources & General Manager, she has a strong passion for identifying and developing top talent in human capital. In fact, she has dedicated the prior 15 years of her career to the HR discipline.

A highly driven, senior-level professional, Erin holds true to a personal motto: Continually nurture a culture and lead by example. She considers herself a true “people whisperer”—able to interact and connect with others in ways that foster healthy relationships conducive to professional growth. Erin emphatically believes that a strong team culture is essential in laying the foundation for achieving the Discern’d cannabis-education mission.

A highly sought-after talent coach, Erin considers team-building and team-training critical to success—for the simple reason that collaboration drives employee engagement and change management. Ultimately, she believes that—in business as in life—challenges can only be surmounted by working together with others in an atmosphere of mutual respect. A certified Senior Professional in Human Resources (SPHR), she also received a Bachelor’s Degree from Assumption University in Worcester.