Executive Team

Allan Villatoro
CEO
Allan takes the reins at Discern’d Cannabis Purveyors as CEO after 22 years in the financial industry, rising through retail banking channels before moving into commercial lending. In addition to his firsthand professional experience, Allan brings insightful knowledge of the business world acquired while earning his MBA degree.

Allan Villatoro CEO
Allan takes the reins at Discern’d Cannabis Purveyors as CEO after 22 years in the financial industry, rising through retail banking channels before moving into commercial lending. In addition to his firsthand professional experience, Allan brings insightful knowledge of the business world acquired while earning his MBA degree.
At present, he is finishing his requirements to obtain a Dispensary Certificate—part of a professional credential program administered by GF Institute through Green Flower, Inc. After experiencing reduced anxiety and enhanced concentration during his initial trials of cannabis consumption, Allan realized that cannabis holds a myriad of additional health benefits; in fact, his daughter has been prescribed CBD to treat a rare genetic disorder. By serving as strong motivation for him to help destigmatize cannabis usage, these positive experiences propelled his career path to the retail cannabis industry.
As a user, Allan prefers vaporization of flower; he finds that his variety of vaporizers bring out the terpenes and flavonoids in the different cultivars. Among numerous new strains to the market that yield flower with great “nose appeal” and cannabinoid profiles, Allan’s current favorite is Piña Grande by Bountiful Farms—which delivers a great pineapple-citrus scent and a flavor profile that provide the refreshing zest of lemon.
Somewhat partial to the Trade Roots brand for its company-wide enthusiasm and passion, Allan is particularly intrigued that some of the identical terpenes (i.e., aromas) found in cannabis are present in other fruits and plants as well; for example, lavender—widely known to have a calming effect—has linalool as one of its main terpenes, which is also the main terpene found in specific cultivars such as Good Chemistry’s Lavender Flower.
As far as podcasts go, Allan enjoys “Different Leaf: The Podcast.” (Of course, he considers “The Discerning Eye” a must-listen, with his favorite episode perhaps the one on Cantrip, since he had no prior knowledge of seltzers.) In short, Allan firmly believes that cannabis has a critical role to play in helping enhance the quality of life … and he considers it his personal mission to educate as many people as possible about its life-changing benefits.

Erin Luna
HR Director | General Manager
Erin Luna is the HR Director & General Manager at Discern’d Cannabis Purveyors. With a Bachelor’s degree in Business, she has 3+ years’ experience in the cannabis industry and 16 years’ experience in Human Resources. Erin holds several certifications, including Senior Professional in Human Resources—a certification awarded based on professional and educational achievement.

Erin Luna HR Director | General Manager
Erin Luna is the HR Director & General Manager at Discern’d Cannabis Purveyors. With a Bachelor’s degree in Business, she has 3+ years’ experience in the cannabis industry and 16 years’ experience in Human Resources. Erin holds several certifications, including Senior Professional in Human Resources—a certification awarded based on professional and educational achievement.
She has also obtained three reputable certifications from Green Flower Institute-Dispensary Agent Certification, Manufacturing Agent Certification, and Cultivation Agent Certification.
An avid user of flower, edibles and seltzers, she became interested in cannabis after discovering that it provided significant relief in coping with health issues. She particularly enjoys vaping flower for its quick onset, flavor experience, temperature controls and accessibility. Some of her favorite flower strains include Durban Poison, Sour Tsunami, Sherb Valley, and Tikun-Midnight.
Erin’s favorite podcast recording of The Discerning Eye is the Holiday Strains podcast. It was her first ever recorded podcast and she enjoyed being able to speak openly about products that she has researched and sourced that have provided many health benefits for her. Her personal mission is to keep educating as many people as possible about cannabis’ health-related benefits.
Management Team

David Pottle
Assistant Vault Manager
David Edward Pottle, Jr.—aka “Potts” or “Poppa Potts”—is the Assistant Vault Manager at Discern’d. After 15 years in insurance, Potts migrated to the cannabis industry in 2018. He holds a BA from Franklin Pierce University.

David Pottle Assistant Vault Manager
David Edward Pottle, Jr.—aka “Potts” or “Poppa Potts”—is the Assistant Vault Manager at Discern’d. After 15 years in insurance, Potts migrated to the cannabis industry in 2018. He holds a BA from Franklin Pierce University.
Over the past two decades, David has received tremendous relief from several health-related issues—such as chronic pain management and sleep deprivation—by using cannabis. Realizing that many of the people close to him experienced the same beneficial results, Potts became passionate about the positive effects of cannabis.
With favorite strains including Blue Dream (for creativity), Durban Poison (energy), Flo (feeling good) and Hindu Kush (relaxing)—and favorite Discerning Eye episode about the Green Flower—his preferred brands are Good Chemistry and N*9 Sun Flower Collection. He loves cannabis flower, so his favorite method of consumption is smoking grounded flower in a glass bowl or bong, but he also enjoys dry herb vaping—which allows him to maximize the flower’s smell, feel and taste.
As a Discern’d Cannabis Purveyor, Potts wants to educate consumers that, to fully explore the benefits of cannabis consumption, they need to understand the plant’s numerous nuances and subtleties—and not simply focus on THC percentages.
Team Leads

Rebecca Patterson
Team Lead

Rebecca Patterson Team Lead
Rebecca Patterson, Becca, or Bex, is a Team Lead at Discern’d Cannabis Purveyors. Entering the cannabis industry only a year ago, Bex found an unbridled passion for cannabis and how much it not only helped her terrible tummy troubles, but also ptsd and ADHD.
Since discovering the health and life benefits of THC and CBG, Bex has been their hype girl. Be it a milkshake that took her down or a sensory overload, her go to strain is Horchata by Bountiful Farms. Becca’s favorite smoke is with her frog bong (named Claudette) and Bob’s Burgers on the TV. Along with its health benefits Becca also enjoys cannabis as a way to create! Loving to paint, sew, and craft, cannabis helps her turn it up a notch!
Becca’s goal in the cannabis industry is to help destigmatize cannabis use not only medicinally but recreationally too. As well as creating more space for women, BI-POC, and the previously incarcerated in the cannabis industry. Her daily mission is: Help everyone she can to have a happy and educated high and enjoy a happy high herself!

HayleeConverse
Inventory Specialist

Haylee Converse Inventory Specialist
Haylee is a full time Tiny God and the Inventory Specialist of Discern’d Cannabis Purveyors. She’s worked in the Cannabis Industry, and worked in retail and customer service for upward of seven years. Recently, she has spent her time focusing on the inventory aspect of retail. Her partner Maryjane (MJ for short) helped her develop a comfortable and healthy relationship with cannabis.
As she got older, she developed a sensitive digestive system that limited her in ways that were detrimental to her physical and mental well-being. After getting into cannabis she was able to regain her ability to handle her nausea and eat on a regular basis.
Something she’d like to correct in the industry is that Indica and Sativa don’t necessarily represent the effects of the flower, and that these terms represent time a plant takes to grow and the growing style of that plant. She believes that It’s not just ‘pot,’ and it’s not just something people smoke to get high. While yes, that is the reason some people smoke cannabis; it’s also something people smoke to change the quality of their lives. Haylee would love for the world to become more open to this so we can give this product the investment and research it deserves.

Gabby
Gay
Intake Specialist

Gabby Gay Intake Specialist
Gabrielle, or Gabby, is an Intake Specialist at Discern’d Cannabis Purveyors. She’s been working in the cannabis industry for three years. Gabby is a fan of cannabis due to its positive effects on her, whether that be helping her sleep, manage her anxiety, or just enjoying her day.
Gabby is into flowers and concentrates. She believes you can’t go wrong with original flower and that concentrates have an enjoyable taste and elevated effects. Her favorite strain is ‘Do-Si-Do’, and her favorite brand is Botanist.
She believes that even though cannabis has become more widely accessible, it’s still stigmatized. She wants to educate people with her knowledge from her years of experience to destigmatize cannabis, and hopes that it will eventually be decriminalized.

Nick
Carroll (Corrall)
Team Lead

Nick Carroll (Corrall) Team Lead
Meet Nick, (Corrall) Team Lead for Discern’d Cannabis Purveyors. He’s worked in the Cannabis industry for approximately four and a half years, three of those years were spent working in the retail side of cannabis.
Cannabis has always played a role in his creative processes like writing, playing and listening to music, while also serving as a means of curbing anxiety and helping to diminish insomnia.
Sundae Driver and Strawberry Guava are his two favorite strains showcasing flavorful terpene profiles.
Ever since he took on the organic no till approach to growing cannabis, he enjoys brands that cultivate organic, craft and or small batch flower like Green Meadows, Root & Bloom, Tower 3 etc…
An interesting fact about cannabis would be the synergistic relationship between terpenes and cannabis and how terpenes are present in a vast array of plants and botanicals, giving them their unique aromas and flavors. One thing that Nick wants people to understand about cannabis is that it’s not a one size fits all approach to wellness. The Cannabis plant itself is as individualized as the people who utilize it in one form or another. Indica. Sativa and Hvbrid are terms that are becoming increasingly obsolete and that harnessing robust cannabis knowledge is a key differentiator in choosing the right product or products for you.
Purveyors

Paul
Letourneau
Purveyor

Paul Letourneau Purveyor
“I have been working in the Cannabis and Advanced Therapeutics industries for the last five years. I am advocate of cannabis do to its benefits in regards to gastrointestinal health and recovery. I am intrigued by the recent studies done on CBG which I like to call CB Gut. I grew up watching multiple family members who suffer from Crohns disease and Colitis. I have made it my mission to raise awareness and support for the Crohns and Colitis Foundation. In my spare time I love to watch and play multiple sports such as Baseball, Golf, Soccer and Pickleball. I look forward to answering the communities questions and needs while picking their brains on how cannabis helps them with their ailments”.

SeanBouffard
Purveyor

Sean Bouffard Purveyor
Sean Bouffard is a Purveyor at Discern’d Cannabis Purveyors. After spending almost 8 years in grocery stores he has decided to join the cannabis industry.
His favorite strains are Jack Herer and Green Meadow’s Hell on Wheels because they give him an uplifting attitude to get through his day.
Sean strongly believes that cannabis needs to become widely accepted by society and recognized as something that almost anybody can benefit from.

Patrick
Braley
Purveyor

Patrick Braley Purveyor
“Pat” is a Purveyor at Discern’d Cannabis. He holds a B.S. in psychology from Salem State University and has specialized training as a Certified Professional Hypnotist. Patrick is brand new to the cannabis industry & is excited to start in this awesome profession.
Patrick uses cannabis as an additional way to help manage anxiety & depression. He prefers taking edibles; his favorite one being 1906’s Chill Drop which easily melts away the stress of any given day. Patrick’s goal in the cannabis industry is to bring more awareness to & educate customers on the many benefits of cannabis. When he’s not working at Discern’d, Patrick spends his time working on his hypnosis business, being outdoors & spoiling his 2 cats- Lenny & Leo.

Justin
Stowell
Purveyor

Justin Stowell Purveyor
Meet Justin, a Green Flower Responsible Vendor and Dispensary Associate certified purveyor who’s determined to provide a quality, streamlined and informative experience for both new and seasoned cannabis users. Prior to this, he had experience working as a packaging and inventory specialist. He became interested in Cannabis during his many years as a touring musician and his fascination with psychedelic medicine. His personal favorite strain is Hindu Kush, a pure indica with an incredible, relaxing, full-bodied experience. His preferred method of consumption is vaping dry herb, live resin and carts. He cannot speak highly enough about Fernway’s impeccable quality and variety of award-winning products. One thing he would like people to understand about cannabis is that there is no one size fits all approach. There are many types of factors that will influence their preference, tolerance, and overall enjoyment…and he would be beyond ecstatic to share that knowledge with you.