
Our goal is to introduce our community to the benefits of cannabis.
We seek to educate, curate, and cultivate knowledge of cannabis by building a comfortable, approachable space; where people can learn about the myriad ways cannabis can be used to enhance their lives.
Our highly trained staff take the time to listen to your wants and needs and then provide an assortment of products that would be optimized to fit your lifestyle and desires – chosen from the latest and best products the marketplace has to offer – so you don’t have to guess.
Our Team

Allan Villatoro
CEO
Allan takes the reins at Discern’d Cannabis Purveyors as CEO after 22 years in the financial industry, rising through retail banking channels before moving into commercial lending. In addition to his firsthand professional experience, Allan brings insightful knowledge of the business world acquired while earning his MBA degree.
As a user, Allan prefers vaporization of flower; he finds that his variety of vaporizers bring out the terpenes and flavonoids in the different cultivars. Among numerous new strains to the market that yield flower with great “nose appeal” and cannabinoid profiles, Allan’s current favorite is Piña Grande by Bountiful Farms—which delivers a great pineapple-citrus scent and a flavor profile that provide the refreshing zest of lemon.
Somewhat partial to the Trade Roots brand for its company-wide enthusiasm and passion, Allan is particularly intrigued that some of the identical terpenes (i.e., aromas) found in cannabis are present in other fruits and plants as well; for example, lavender—widely known to have a calming effect—has linalool as one of its main terpenes, which is also the main terpene found in specific cultivars such as Good Chemistry’s Lavender Flower.
As far as podcasts go, Allan enjoys “Different Leaf: The Podcast.” (Of course, he considers “The Discerning Eye” a must-listen, with his favorite episode perhaps the one on Cantrip, since he had no prior knowledge of seltzers.) In short, Allan firmly believes that cannabis has a critical role to play in helping enhance the quality of life … and he considers it his personal mission to educate as many people as possible about its life-changing benefits.

Erin Luna
HR Director | General Manager
Erin Luna is the HR Director & General Manager at Discern’d Cannabis Purveyors. With a Bachelor’s degree in Business, she has 3+ years’ experience in the cannabis industry and 16 years’ experience in Human Resources. Erin holds several certifications, including Senior Professional in Human Resources—a certification awarded based on professional and educational achievement.
An avid user of flower, edibles and seltzers, she became interested in cannabis after discovering that it provided significant relief in coping with health issues. She particularly enjoys vaping flower for its quick onset, flavor experience, temperature controls and accessibility. Some of her favorite flower strains include Durban Poison, Sour Tsunami, Sherb Valley, and Tikun-Midnight.
Erin’s favorite podcast recording of The Discerning Eye is the Holiday Strains podcast. It was her first ever recorded podcast and she enjoyed being able to speak openly about products that she has researched and sourced that have provided many health benefits for her. Her personal mission is to keep educating as many people as possible about cannabis’ health-related benefits.

Brianna De Los Santos
Assistant General Manager
Brianna De Los Santos, or Bri, is the Assistant General Manager of Discern’d Cannabis Purveyors. In college she studied criminal justice and psychology with a focus in forensic psychology. She has been working in the cannabis industry for three years and has loved every second of it.
Brianna’s favorite cannabis products come in the form of concentrates due to their discretion, flavor profile, and high potency. Her favorite podcast she has recorded is both part 1 and 2 of the Cantrip Seltzer podcast.

David Pottle
Assistant Vault Manager
David Edward Pottle, Jr.—aka “Potts” or “Poppa Potts”—is the Assistant Vault Manager at Discern’d. After 15 years in insurance, Potts migrated to the cannabis industry in 2018. He holds a BA from Franklin Pierce University.
With favorite strains including Blue Dream (for creativity), Durban Poison (energy), Flo (feeling good) and Hindu Kush (relaxing)—and favorite Discerning Eye episode about the Green Flower—his preferred brands are Good Chemistry and N*9 Sun Flower Collection. He loves cannabis flower, so his favorite method of consumption is smoking grounded flower in a glass bowl or bong, but he also enjoys dry herb vaping—which allows him to maximize the flower’s smell, feel and taste.
As a Discern’d Cannabis Purveyor, Potts wants to educate consumers that, to fully explore the benefits of cannabis consumption, they need to understand the plant’s numerous nuances and subtleties—and not simply focus on THC percentages.

Rebecca Patterson
Team Lead
Rebecca Patterson, Becca, or Bex, is a Team Lead at Discern’d Cannabis Purveyors. Entering the cannabis industry only a year ago, Bex found an unbridled passion for cannabis and how much it not only helped her terrible stomach issues, but also ptsd and ADHD.
Becca’s goal in the cannabis industry is to help destigmatize cannabis use not only medicinally but recreationally too. As well as creating more space for women, BI-POC, and the previously incarcerated in the cannabis industry. Her daily mission is: Help everyone she can to have a happy and educated high and enjoy a happy high herself!